Jeff started in the mortgage sector in 1997 and has a long history of working for lenders - from market entrants to global brands. He has operated at Board level and is well known as the “ideas man”. Jeff created Broker Boost after listening to the challenges of so many mortgage brokers. He saw the challenges and wanted to create a solution to help. His marketing expertise covers strategic planning, brand development, product development, analytics, digital marketing, market insight, PR and advertising. He also has strong leadership skills, having worked with some great industry leaders and an executive coach. A Fellow of the Chartered Institute of Marketing, Jeff is a great believer in the concept of no action without insight and that creativity is the engine room of marketing.
